07 Nov
The Rhubee’s team.

A few years ago a group of friends got together a couple of times a week to make interesting treats that didn’t contain sugar.

“Being chocolate lovers and having become aware of the health hazards of eating sugar, we found nothing on the market that satisfied our craving for really delicious chocolate,” says Alex Roberts – who started Rhubee’s together with Julienne Prozesky.

After a long search Julienne and Alex went to Belgium to visit what is claimed to be the biggest chocolate factory in the world, attending a “bean-to-bar” chocolate course. “We saw how the chocolate was made and shipped in liquid form, in specialised tankers that keep it warm until it reaches its destination,” explains Alex. “We got very excited about this discovery and started moulding the chocolate and making our own fillings. Everything we made we sold to family and friends, and the demand soon started to grow. Very quickly Rhubee’s grew into a viable business.”

Together with sales and administration manager Jade van Blomestein and chocolatier Thulani Makhonjwa, Alex and Julienne are bringing out a Rhubee’s Christmas range soon – so keep an eye on their website to find that perfect Christmas gift.


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