January 2012: Despite the headlines in print and digital media to the contrary, some might argue that today’s digital life has not replaced the real person to person lifestyle, but rather enhanced life to be more convenient and dynamic. Electronic banking has undoubtedly opened the door to convenient banking and social media made relationships easier to manage.
Four important questions that need answering:
- 1. How has digital and social technology changed the consumer?
- 2. How can I connect with these people online and offline?
- 3. How does this affect your reputation or brand?
- 4. What do we do now?
The Consumer 2.0 presentation is described as “your guide to knowing how to effectively define and communicate to your target audience in today’s digital environment”.
About the presenter:
Consumer 2.0 is presented by Mike Saunders, an internet strategy consultant and social media coach. His vision for social media in the marketplace is to see businesses learn the dynamics of communicating to the public in a way that is appreciated and shared by their audience. He fulfils this vision in his consulting role as well as in his capacity as a speaker, where he shares his expertise in the fields of internet marketing and social media.
Event date: February 2, 2012
Time: 7am to 9am
Venue: Coastlands Umhlanga Hotel and Convention Centre, 329 Umhlanga Rocks Drive, Durban, 4001
Cost: R410.00 (excl vat) per person, R3 950.00 (excl vat) per table of 10 people
All profits go to www.noahorphans.org.za
Nurturing Orphans of Aids for Humanity
Tags: Coastlands Umhlanga Hotel, Consumer 2.0, consumer presentation, February 2, Mike Saunders