09 Oct
2018
Bongiwe Mondli Dlamini and customer Angie Clausen.

The future of retail is on full display at Gateway Shopping Centre

The retail landscape is rapidly evolving. Influenced by ground-breaking technological advances and the changing tastes and preferences of customers, Gateway Shopping Centre in Durban can now showcase the future of retail space layout. Shoppers can now discover The Samsung Multi-Experience store,  powered by Hirsch’s, that was successfully opened recently.

“We are pleased to present the store of tomorrow, today. The Samsung Multi-Experience store was designed to reflect what customers want. It’s all about creating a unique experience that provides a compelling platform to tell our innovation and brand story, to deliver products with confidence, and to give our customers a unique Samsung experience,” commented Justin Hume, Director: Integrated Mobility at Samsung South Africa.

The time for a space like the Samsung Multi-Experience store has undeniably arrived. Customers are now, more than ever drawn to experiences that create a deeper connection between themselves and the product they’re considering purchasing. The environment was therefore designed to stimulate minds and spark meaningful conversations between staff and customer. Ultimately, it’s a human-centred approach with experiential Life Zones that add to the overall theme of intuitive innovation. The store is divided into zones including: 

  • The Mobile Centre Bar with Wearables
  • TV QLED Wall to showcase the incomparable picture quality
  • Multi Device Experience
  • Wind Free Aircon Space
  • Gaming Area featuring the Samsung QLED TV and X Box
  • Service Space
  • Home Appliance Zone including the Digital Invertor Technology

 These captivating areas are set in an environment that’s bold with brave geometric forms and the primary brand colours of black and white accentuated with Samsung Blue to make this store instantly identifiable. Additionally, the store incorporates diverse media and technologies driven by pioneering Samsung products and features. The perfectly-crafted materials and finishes of Samsung products are replicated and reflected with an assorted palette of natural materials. The space is also truly inviting from the shopfront to the smooth curved fixtures that promote a natural flow for customers to explore – seamlessly.

 The design concept is created around the theme of a Pioneer’s Playground – a space where innovation roams free. It’s a feel designed to live on, long after you’ve left the store.

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