03 Jun

Kloof-based business coaching firm, ActionCOACH Ignite, celebrate their seventh birthday next month. Darryn Le Grange tells us a bit more about the business coaching industry.


Q – What exactly is business coaching and does it differ from life coaching?

A – Business Coaching is the process of helping business owners and their teams achieve and sustain high levels of performance, much the same way that top athletes and sports people are coached. A life coach works with their clients on personal issues, unrelated to a business and this is not what we do at ActionCOACH Ignite.

Q – Describe your ideal client?

A – Our ideal client is an owner-managed business who wants to grow or improve his or her business.

Q – What exactly does an ActionCOACH do for you?

A – An ActionCOACH Business coach will help you to set goals for your business and then come up with a plan to achieve these goals. Your coach will hold you accountable to the action you agree to take, will help you identify the blind spots in your business and will be a sounding board for you. We will push and encourage you to achieve more than you could on your own and will help you in the areas of marketing, sales, finance, systems, time management, managing your team and customer service to name a few areas of focus.

Q – What sort of results can a business owner expect from coaching?

A – Our main aim to help you build a ‘Commercial, Profitable Enterprise that Works Without You’. Our first priority is to make you more money than you are paying us, so we become free to the business. Like with anything in life, what you put in is what you get out so your results will be dependent on the amount of effort you apply and the level of action you take. We have helped many businesses improve their profits by hundreds and even thousands of percent.

Q – What makes ActionCOACH Ignite different to all the other business coaches out there?

A – We believe our uniqueness lies in the following points:

  • We have a proven recipe to build highly profitable businesses whilst still giving the business owner time freedom.
  • You get to benefit from our award-winning team’s collective experience, wealth of knowledge and business expertise.
  • Our business has been built on referrals and reputation so you can trust us to help you get real results in your business.

Q – What is the process should somebody be interested in business coaching?

A – We would start off with a complimentary coaching session to get an understanding of your business, its challenges and opportunities, but mostly importantly both prospect and coach will get to see if they are a good fit for each other.

Complimentary Coaching Session

Email darrynlegrange@actioncoach.com to request your complimentary session.


  • Have coached 212 businesses in 1-on-1 coaching
  • Have coached 120 businesses in group coaching
  • Have coached 8 416 hours
  • Have won 1 Global Award
  • Have won 15 National Awards
  • Our clients have won 5 National Awards
  • Thousands of cups of coffee!


Visit https://actioncoachignite.co.za/ for more info.


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