04 Mar


A bold statement of intent that proclaims you’ve arrived, even before you get there. With this in mind, the BMW Lifestyle collection of clothing and accessories has been designed to allow you to look the part both on and off the road.

Comprising of the Active, M, Classic, Motorsport, Yachtsport, Golfsport and Kids Collections – as well as Miniatures and Bikes – BMW Lifestyle has something for your entire family; whether you’re hiking in the mountains, attending a motor race or a polo match, playing a round of golf, sailing, skiing on holiday in the Alps, getting on the saddle of your new BMW Cruise Bike or simply spending an afternoon in the company of friends.

Created to the same exacting standards demanded of every BMW vehicle, each product from the Lifestyle collections is manufactured using contemporary design, superior quality materials and meticulous attention to detail. Like the cars they represent, they’re designed to last – beautifully.

Sport has always played a decisive role in the history of BMW – not only in motorsport, but in all areas where exceptional performance is rewarded. BMW pays tribute to this with a wide selection of sport and active wear that looks as good as it performs. With BMW Lifestyle, where you don’t need to settle for anything less than top quality items – from apparel, suitcases, handbags, wallets, watches and award- winning BMW Bicycles created by top European designers – to be the perfect combination of priceless exclusivity, functionality and style.

BMW Classic

BMW can look back proudly on a history spanning more than 100 years. Hence the BMW Classic Collection, a re-issue of products with a defining influence on the BMW Style under the motto “Remaking the Classic”. The BMW Classic Collection is characterised by historic BMW logos and iconic design.

BMW Iconic

A harmonious blend of exclusive materials and precise workmanship. The result: timeless elegance. Whether it’s an aesthetically appealing wristwatch, high- quality woollen blanket or select leather goods – every piece in this collection is an expression of a life lived in style.


A combination of power, high-tech appeal and pure adrenaline. Fully reflected by its use of the most powerful of colours: black. Throughout the collection. On jackets, luggage and accessories. Uncompromising M quality.

BMW M Motorsport

Choose from a range of BMW Motorsport sunglasses, men’s and ladies T-shirts, lanyards, thermal mugs, toiletry bags, sports bags, polo shirts, pocket umbrellas, jackets, fan caps and more, all proudly bearing the BMW M Motorsport branding.

BMW Active

Functional, high-quality clothing and accessories from the BMW Active Collection. Each item is designed to enhance your next adventure, and with so much to choose from – including sweatshirts, jackets, rucksacks and cooler bags – the possibilities are endless.

BMW Golfsport

There are few better ways to unwind than on the golf course, and only one way to do it in style – with the latest selection of BMW Golfsport gear and accessories.

BMW Kids

Nothing but the best for future BMW drivers than the highest quality lifestyle products and accessories from BMW
– including model-specific car seats, miniature models, clothing and more.


To experience the full range of BMW lifestyle products, visit the eStore shop.bmw.co.za or BMW Pinetown: 6 Kirk Rd, Pinetown, 031 702 0271

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