Summer is almost here and children are looking forward to hours of fun in the sun and water. Of course that means they are also exposed to harmful UV radiation, which is at its strongest in South Africa.
The country also has the highest rate of melanoma skin cancer in the world. In addition children’s skin is thinner and less developed, making it more sensitive to sun damage. As South Africa’s number one sun care brand since 2008* and the world’s current number one **, NIVEA Sun is constantly looking for new, innovative ways to help parents protect their children from the damaging effects of the sun.
However, as much as children love spending time outside, they usually resist or escape the sunscreen application process, making this a frustrating, but necessary exercise for parents. Sun care experts, NIVEA Sun, understands this dynamic, which is precisely what sparked the ingenius concept of a giant inflatable water Sunslide that simultaneously applies sunscreen to children as they slide down the water slide. Approximately 50 litres of waterproof NIVEA Sun Kids Swim & Play Protection Sun Lotion SPF 50+ is filled into the slide. Once the SunSlide is turned on, hundreds of fine spray jet outlets fitted at the top of the slide, spray down a light film of sunscreen onto the kids as they enter the arch, covering them from head to toe in sunscreen. This ensures that each child gets equal and even coverage. Once they’re protected, they can go and play to their hearts’ content while parents sit back and relax with total peace of mind.
The NIVEA Sunslide is the first of its kind in the world and will be making its way to South African beaches during December this summer! The massive 4.5 metre high inflatable slide provides sunscreen application, without interrupting children’s fun in the sun. The NIVEA Sunslide can cover approximately 100 children in an hour and in those hard-to-reach places like behind their ears, between their toes and on the scalp. All it takes is one slide for full and complete coverage and each child will also be given a pair of goggles before sliding down to make sure their eyes are completely protected.
“We know that applying sunscreen to children is essential but it’s also an exasperating exercise for parents and kids. We’re turning this important routine into a fun and exciting experience for children and parents in an innovative way while not compromising on care. We’re looking forward to sharing the NIVEA Sunslide with the rest of SA,” explains Shayna Amaidas, NIVEA Sun Care Brand Manager.
The NIVEA Sunslide will be in your area on the following dates. Note: dates may change due to weather so be sure to check final dates on Facebook, NIVEASA for up-to-the-minute updates.
NIVEA SUNSLIDE BEACH SCHEDULE
EC – 13th of December 2016 – Dolphin – Jeffreys Bay
14th of December 2016 – Gonubie Beach
WC – 16th of December 2016 – Clifton Beach
17th of December 2016 – Big Bay
KZN – 21st of December 2016 – Margate Beach
22nd of December 2016 – Ballito Beach
23rd of December 2016 – Dairy Beach – East Coast Radio Beach Festival
24th of December 2016 – Dairy Beach – East Coast Radio Beach Festival
All NIVEA SUN products are:
- UVA and UVB balanced protection compliant with Skin Cancer Foundation of South
Africa (CANSA) requirements, as well as ISO (European Standards)
- Water resistant formulas compliant by CANSA requirements and ISO European Standards
- 100% reliable sun protection
- Immediate protection – you’re protected the moment it is applied
* Source: Nielsen. Trade Desk. Suntan preps Report 12MM Feb 2008 –2016
** Source: Euromonitor International Limited.; NIVEA in the category Sun Care, incl. Sun Protection, Aftersun and Self-Tanning; in retail value terms, 2015
Consumer Care Line: 0860 102 091
Tags: beach activities, NIVEA Sun, summer