31 Mar

Ballito now Home to its First ‘Sanctuary of Smooth’

Ballito’s Lifestyle Centre is now home to KwaZulu-Natal’s first WAXIT wax bar – solely dedicated to smooth skin for men, women and teens.


This fresh-looking space is a discreet haven for people looking for no mess and no fuss when it comes to waxing. The proudly South African franchise first opened its doors in July 2015 in Lonehill, Johannesburg and the latest Ballito branch is now the eighth store in this remarkable franchise which, against all odds during this pandemic, is not only growing – but thriving!

“I am really excited about opening the first WAXIT in KZN that specialises in men’s, women’s and teen’s waxing and I think the North Coast residents are going to really be drawn to how professional and convenient our set up is. In just a short space of time since we opened, it’s been so satisfying to see how many men and women have left our ‘sanctuary of smooth’ without having to painstakingly wait for an appointment to open up or wincing at the price of what their waxing costs. It will probably surprise a lot of people to know that 40% of our customer base are male with lots of sportsmen coming in to remove hair on their legs, backs and areas ‘below the belt’ to avoid chaffing,” says WAXIT Ballito Franchisee of Smooth, Sharon Andrew.

This novel ‘waxing only’ concept has also evolved to not only offering consumers head to toe treatments with special deals for moms and daughters and even Epilfree permanent hair removal, but the brand has developed its very own locally produced hypoallergenic wax. WAXIT’s focus this year is to continue producing their wax and products by using locally grown African botanical ingredients that also helps to support local farmers. According to Sharon, to achieve the best waxes you need the best products – especially if you have sensitive skin. The WAXIT franchises stock exclusive products such as The Secret Of Smooth, which they refer to as their “laser in a bottle” and in the last week of February, they launched their new BODY by WAXIT range. This exciting range has been formulated for the treatment of ingrown hairs and the Ingrown Repair product retails at R180 while the Triple Exfoliant product retails at R340.

“You won’t find a faster, more professional waxing service anywhere else and we put particular emphasis on our customers’ privacy as well as our commitment to cleanliness. We really do strive to create an environment that is clean and professional and sets the standard for hygiene, sanitation and wax care,” enthuses Sharon.

The success behind WAXIT lies not only in the professional service given and niche offerings such as ‘vagacials’, but it also stems from founder Michelle Royston’s passion for the beauty industry. “Ballito is the first franchise in KZN but we are actively looking to grow the WAXIT brand on the east coast and want aspiring business owners to use these challenging times to step out of their comfort zone and explore the lucrative WAXIT franchising offer,” explains Michelle.

We have one WAXIT Lady Godiva package – full body wax valued at R1100  – to give away to one lucky reader!

Package includes:

  • Full legs
  • Feet and toes
  • Full arms
  • Full face
  • Hollywood
  • Underarms


WAXIT Competition



WAXIT Ballito Branch information:

  • Location: Shop 067B, Ballito Lifestyle Centre, Corner 398 & 445 Main Road, Ballito
  • Email: sharon@waxit.co.za
  • Contact No: 076 078 1876
  • Franchise enquiries: michelle@waxit.co.za
  • Instagram: https: //www.instagram.com/waxitsa/
  • Facebook: https: //www.facebook.com/waxitsa
  • Hours: Monday – Saturday 9am–6pm and Sunday 9am – 5pm



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